The Home Page is your website’s main page. It’s important in telling visitors who you are, what you do, and what you have to offer. This is the page most will visit first, so it’s very important that it’s effective and maximized. It should address your visitors’ questions and problems, and show them where to go for the solution they’re looking for.
To design your Home Page, start with the goal you have in mind for it Put yourself in your visitor’s shoes. You’ve come here from a link in an article, advertisement, social media post, etc. What’s the next thing on your mind? You just saw an informative video or read an article. You clicked through and now you’re here.
Some of the questions brimming in your mind might include:
- Who is this?
- What do they do?
- What makes them different?
- What else do they have to offer?
The purpose of the content here is to answer these basic questions and steer the visitor in the direction that you want them to go in. Start by saying clearly who you are and what you do.
Your Home Page should include:
- A headline that says who you are. This one line should explain succinctly and clearly who you are and what you do. This is the first part of the page the viewer will see, so it’s important for it to speak to their needs.
- Visuals. It’s good to include at least one visual that relates to your business or products. Again, make sure this matches the expectations of the visitor to your site.
- A bullet-point list of benefits for the visitor. These should explain the positive improvement in the visitor’s life that your website and/or its products provide. For example:
- “This is the most comprehensive information website for pet buffalo beetle owners.”
- “We provide all of the digital audio products you need in one place.”
- “Our referral service can help you find the North Wisconsin contractor you need today.”
- Call to action. The call to action tells the visitor what they must do in order to receive the listed benefits. It includes an action word and a time phrase to give it urgency – “Get started today.”
- Introduction to the other pages on your site… and what your visitor will find when they go there. Explain how each page will help them by speaking to their needs with phrases like:
- “Need help with…?”
- “Want to see what others have to say about us?”
- “See what’s new on our blog…”
Your Home Page, this is the visitor’s first impression of you and your business…..make sure it is a great one.