Clients often express a desire to make their websites unique. Lucky for them, they called me. My specialty is designing websites so that they stand out and get noticed. However, I often have to address my clients’ desires for both flash and functionality. What I tell them is that, when it comes to standing out in a sea of websites, more is better—but not in the way they expect.
Simply put, if you want your website to stand out, give more. Here are some examples:
- More utility: Provide information your ideal client or customer can really use. Know your audience. A free book about knitting cat sweaters is useless to dog owners.
- More simplicity: Flashier is not always better. A lean, streamlined website helps customers to focus on what is essential rather than being distracted by bell, whistles, and blinking lights.
- More humor: Everyone appreciates a good laugh. People will stick around longer if they are being entertained.
- More solutions: Your customers want to know how you can help them. They are coming to you because they have a problem, whether it’s a child’s learning disability or a desperate need for a black skirt. No matter how small or large the problem, your job is to provide effective solutions.
- More visuals: A picture is worth a thousand words. Compelling visual components help attract more clients to your website.
- More current relevance: The world changes at lighting speed these days. Make sure you keep pace or you run the risk of being Blockbuster in the age of Redbox.
There you have it. The key to a website that attracts more traffic is giving your potential clients or customers more of what they really want and need.