You use forms on your website because you need to collect information from your visitors. Website users, however, are bombarded with forms and can be reluctant to complete another one.  They also don’t want to share their email for fear you will spam them.  Follow these tips to get results from your web forms.


  1. Minimize fields. People don’t want to spend much time with a form. Stick to the essentials.  I recommend name, email address, and message.  Some forms, such as custom quote forms, require more.
  2. Avoid mandatory fields. People would rather provide only what they think necessary. Too many required fields may discourage a user from completing the form. I recommend making the email required, so that at minimum you can contact them.
  3. Label fields clearly. Make sure your form makes it clear what you want the user to do. For example, “Number” and “Phone Number” could mean different things.
  4. Reassure them you will not spam them. With rampant junk mail, visitors are not eager to give their email out again. Share your privacy policy, which should confirm that you will not sell their information or spam them
  5. Offer something the user wants. They will be more willing to take a minute to complete a form if it means obtaining something of value to them.
  6. Make sure the form is mobile friendly. Many people view your form on mobile devices.  If your website is responsive, your form must also be responsive. This is another reason to have as few fields as possible.  People are motivated by the ability to complete your form quickly.